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Travel Marketing Guides

Travel Marketing Plan Pt 3: Creating Content With Context

We’ve alluded to this idea “content with context” in our earlier articles, but this article is designed to dive into it more. If you do your homework and know who you want to attract (traveler persona) and what their issues are, you already know what type of content to create to attract them; it’s content that helps, entertains and captivates your ideal traveler (aka persona).

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The Traveler Buying Lifecycle

take a deep dive into the travel buying journey, or as it’s sometimes called, the travel buying lifecycle. This is a mental process that every traveler goes through when finding, purchasing, anticipating and experiencing travel. Understanding this process can have a tremendous impact on how you create a travel marketing plan for your company.

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